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Fear, Uncertainty and Doubt

Fears, uncertainty and doubts Also fondly known as FUDs, and used extensively in the sales and marketing world to spread negative information to influence perception, and manipulate behaviour and decision-making. Which means we are surrounded by them every single...

Step by Step Guide to Self-Hypnosis

You drift in and out of hypnosis every single day. You might be wondering how you can hypnotise yourself, but the reality is that we drift in and out of hypnosis many times a day. Think about the times when you scroll mindlessly on your phone, or find yourself driving...

Don’t fake it

“Just fake it until you make it.” Over the years I’ve heard this from training courses, coaches, motivational speakers and online memes. It’s the idea that if we act as if we are already that person, then we will trick our minds into getting there.But, if you’ve ever...

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